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- May 2023
- Teaching Note
Away: Scaling a DTC Travel Brand
By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth...
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- November 2022
- Article
Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy
By: Omar Isaac Asensio, Camila Apablaza, M. Cade Lawson, Edward W Chen and Savannah J Horner
Micromobility, such as electric scooters and electric bikes—an estimated US$300 billion global market by 2030—will accelerate electrification efforts and fundamentally change urban mobility patterns. However, the impacts of micromobility adoption on traffic congestion...
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Asensio, Omar Isaac, Camila Apablaza, M. Cade Lawson, Edward W Chen, and Savannah J Horner. "Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy." Nature Energy 7, no. 11 (November 2022): 1100–1108.
- February 2022 (Revised March 2022)
- Case
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received...
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Keywords:
Bankruptcy Reorganization;
COVID-19 Pandemic;
Insolvency and Bankruptcy;
Health Pandemics;
Valuation;
Capital Structure;
Negotiation;
Private Equity;
Travel Industry;
United States
Antill, Samuel, Stuart Gilson, and Kristin Mugford. "Hertz in Bankruptcy: A Wild Ride in Pandemic Times." Harvard Business School Case 222-064, February 2022. (Revised March 2022.)
- February 2022 (Revised September 2022)
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...
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Keywords:
SPACs;
Business Model;
Forecasting and Prediction;
Green Technology;
Capital Markets;
Venture Capital;
Initial Public Offering;
Rural Scope;
Urban Scope;
City;
Disruptive Innovation;
Growth and Development Strategy;
Technological Innovation;
Demand and Consumers;
Market Timing;
Industry Growth;
Infrastructure;
Logistics;
Product Design;
Product Development;
Production;
Service Delivery;
Service Operations;
Strategic Planning;
Partners and Partnerships;
Risk and Uncertainty;
Urban Development;
Sustainable Cities;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Air Transportation;
Travel Industry;
Travel Industry;
Travel Industry;
Travel Industry;
Travel Industry;
Germany;
Munich;
Brazil;
United States;
Florida
Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
- November 2022
- Article
Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres
Evidence from a policy experiment shows that public safety bans on electric scooters and electric bikes can generate unintended traffic congestion in city centres. The studied ban is found to increase travel times by 9–11% for daily evening commutes and by 37%...
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Asensio, Omar Isaac. "Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres." Nature Energy 7, no. 11 (November 2022): 1013–1014. (Summary of Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy.)
- April 2021 (Revised June 2021)
- Case
Balancing Act: Deborah Lovich (A)
By: David G. Fubini and Patrick Sanguineti
Deborah Lovich, Partner at the Boston Consulting Group (BCG), has been given the opportunity of a lifetime: to join the firm's Executive Committee as its youngest member and only current woman, as well as just the second woman in its history. Encouraged by her mentors,...
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Keywords:
Work/life Balance;
Work/family Balance;
Work-Life Balance;
Family and Family Relationships;
Personal Development and Career
Fubini, David G., and Patrick Sanguineti. "Balancing Act: Deborah Lovich (A)." Harvard Business School Case 421-060, April 2021. (Revised June 2021.)
- January 2021 (Revised October 2021)
- Case
Ken Talbot—Cautionary Tale in Estate Planning
By: Christina R. Wing and Faith Lyons
In 2010, Ken Talbot, a self-made Australian billionaire, was traveling throughout Africa to bring his innovative coal technology to the continent when he perished in a plane crash. His will was originally created years prior when his estate worth was estimated to be AU...
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Keywords:
Estate Planning;
Entrepreneurship;
Assets;
Agreements and Arrangements;
Lawsuits and Litigation;
Valuation;
Family and Family Relationships;
Conflict Management;
Australia;
Africa
Wing, Christina R., and Faith Lyons. "Ken Talbot—Cautionary Tale in Estate Planning." Harvard Business School Case 621-071, January 2021. (Revised October 2021.)
- November 2020
- Case
Wilderness Safaris: Responses to the COVID-19 Crisis
By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith...
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Keywords:
Communities;
COVID-19;
Ecotourism;
Travel;
Travel Industry;
Conservation Planning;
Reopening;
Investor Relations;
Project Strategy;
Governance;
Decision Making;
Cash;
Health Pandemics;
Business and Shareholder Relations;
Tourism Industry;
Africa
Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Responses to the COVID-19 Crisis." Harvard Business School Case 321-077, November 2020.
- July–August 2020
- Article
Make the Most of Your Relocation
Although the COVID-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Geographic mobility can pay off...
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Keywords:
Relocation;
Mobility;
Personal Development and Career;
Geographic Location;
Work-Life Balance
Choudhury, Prithwiraj. "Make the Most of Your Relocation." Harvard Business Review 98, no. 4 (July–August 2020): 104–113.
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Two-sided Marketplace;
Two-sided Market;
Hospitality Industry;
Hotels;
Luxury Brand;
Sharing Economy;
Startup;
Scaling;
Growth;
Customer Segmentation;
Brand Positioning;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Entrepreneurship;
Business Startups;
Business Model;
Venture Capital;
Customers;
Segmentation;
Growth and Development Strategy;
Travel Industry;
Travel Industry;
Travel Industry;
United Kingdom;
London;
Europe
- 2020
- Case
Brightline: Targeting a Successful Future with High Speed Rail
High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of...
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Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three...
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Keywords:
Brand Management;
DTC;
Brand Extension;
Lifestyle Brand;
Customer Segmentation;
Retailing;
Scaling And Growth;
Startup;
Brands and Branding;
Marketing;
Marketing Strategy;
Marketing Channels;
Entrepreneurship;
Venture Capital;
Consumer Behavior;
Growth and Development Strategy;
Business Startups;
E-commerce;
Travel Industry;
Travel Industry;
United States;
North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- Article
Orienteering for Electioneering
By: Jonah Kallenbach, Robert Kleinberg and Scott Duke Kominers
In this paper, we introduce a combinatorial optimization problem that models the investment decision a political candidate faces when treating his or her opponents’ campaign plans as given. Our formulation accounts for both the time cost of traveling between districts...
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Kallenbach, Jonah, Robert Kleinberg, and Scott Duke Kominers. "Orienteering for Electioneering." Operations Research Letters 46, no. 2 (March 2018): 205–210.
- January 2018 (Revised March 2020)
- Case
SAP: Branding in the Digital Age
By: Das Narayandas and Amram Migdal
By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce...
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Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Luxury Goods;
Brand Building;
Brand Management;
Hospitality;
Hotels;
Digital Marketing;
Brand Positioning;
Luxury Service;
Airbnb;
Sharing Economy;
Collaborative Consumption;
Disruptive Business Model;
Travel;
Alternatives To Hotel;
Branding;
Customer Service;
Exceeding Consumer Expectations;
Client Acquisition;
Reputation Management;
Word Of Mouth;
2-way Business Model;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Disruption;
Business Model;
Entrepreneurship;
E-commerce;
Travel Industry;
Travel Industry;
Travel Industry;
United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- August 2014 (Revised March 2016)
- Case
Thomas Cook Group on the Brink (A)
By: Benjamin C. Esty, Stuart C. Gilson and Aldo Sesia
Harriett Green, the newly appointed CEO of Thomas Cook Group, faces a daunting set of business and financial challenges at the 171-year old UK travel services company. The company has lost almost £600 million in the last three quarters; has seen its stock price fall...
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Keywords:
Turnaround;
Corporate Restructuring;
Change Leadership;
Female Ceo;
Change Management;
Communication Strategy;
Borrowing and Debt;
Cash Flow;
Cost Management;
Financial Liquidity;
Financial Management;
Executive Compensation;
Leading Change;
Crisis Management;
Value Creation;
Travel Industry;
United Kingdom
Esty, Benjamin C., Stuart C. Gilson, and Aldo Sesia. "Thomas Cook Group on the Brink (A)." Harvard Business School Case 215-008, August 2014. (Revised March 2016.)
- July 2014 (Revised November 2015)
- Case
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value...
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Keywords:
American Airlines;
Network Carrier;
Low-cost Carrier;
LCC;
Business Model;
Organizational Change and Adaptation;
Competition;
Competitive Strategy;
Disruption;
Travel Industry;
Travel Industry;
Travel Industry;
United States
Shih, Willy. "American Airlines in 2011." Harvard Business School Case 615-009, July 2014. (Revised November 2015.)
- May 2011
- Article
Think Customers Hate Waiting? Not So Fast...
By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The...
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Keywords:
Customer Relationship Management;
Service Delivery;
Consumer Behavior;
Performance Effectiveness;
Customer Satisfaction
Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
- July 2008 (Revised June 2012)
- Case
Corruption in Germany
By: Rawi E. Abdelal, Rafael Di Tella and Jonathan Schlefer
Why do managers become corrupt? Does corruption ever pay? When do friendly relations cross into bribery? How can CEOs manage and prevent outbreaks of corruption? These and other questions are raised by three short case studies of corruption in Germany: at the global...
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Abdelal, Rawi E., Rafael Di Tella, and Jonathan Schlefer. "Corruption in Germany." Harvard Business School Case 709-006, July 2008. (Revised June 2012.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)